The Blackest Friday Ever.
The American 'Black Friday' phenomenon is relatively new in Norway, and Jernia wanted to give it a relevant Norwegian cultural context. We saw an unexpected connection between Black Friday, and Norway’s rich tradition of Black Metal music. By mixing these two themes together we were able to create a distinctly Norwegian retail campaign called, The Blackest Friday Ever. With the help of Jens Haugen JH Studios we captured a striking expression that changed the face of Black Friday in Norway. The campaign was disruptive and broke through the generic category clutter. It consisted of posters, web, Facebook, Instagram, 5 films and radio.